Bagels & Beans

A reimagined brand identity for Bagels & Beans, a hometown cafe in Northwest Indiana. The brand identity brings together approachable typography, organic shapes, and illustrations to create a personality that feels familiar, welcoming, and a little fun. From the logo and supporting marks to the overall visual system, every element was designed to capture the easygoing feeling of grabbing your favorite bagel and a cup of coffee.

Because sometimes, life’s better with bagels & beans.